Habit Day
Brand Identity, Campaigns, Digital Design, Packaging
Brand identity for an inaugural Habit Weekly event featuring motivational talks by world-class speakers and workshops on behavioral science that everyone can use.
Habit Day is a day dedicated to celebrating the science of habits and exploring the latest insights and tools for habit change. The event brings together individuals interested in behavioral science, habit formation, and personal growth. It features keynote speakers, panel discussions, and workshops focused on helping attendees understand the science of habits and how to apply it in their daily lives.
Embracing the playful and unconventional nature of the science of habits, the brand identity uses bold colors, playful typography, and quirky icons to capture the imagination and make the event feel fun and engaging. Behavioral science can sometimes be perceived as dry, academic, or overly daunting. To counteract this perception, the brand identity creates a playful and unconventional atmosphere.
By incorporating elements of experimentation and curiosity with bright colors, cheeky visuals, and bold typography, the design highlights the spirit of exploration and discovery that is central to the science of habits. The messaging uses humor and wit to make the event more approachable to a wider audience.
Playfulness is infused in every aspect of Habit Day, from the guest speaker banners to the event-themed merchandise, making habit formation and personal growth more accessible and enjoyable.
Overall, the campaign successfully achieves the goal of feeling fresh, exciting, and inviting, while also conveying the serious and important nature of the topic at hand.
