STUFFF
Naming, Campaigns, Digital Design, Film & Motion Graphics
A bunch of stuff designed for a cheeky site selling first-hand stuff looking for a second home. When selling stuff is easier than ever, making sure your stuff is getting sold couldn't be harder. But, STUFFF sells, after all – it's got an extra F.
STUFFF is a different approach to selling stuff online. Rather than competing with other sites in an oversaturated and price-driven environment, the sellers of STUFFF revel in their own universe of joy, taking pride in their desire and ability to charm potential customers and win their wallets over.
The name STUFFF came about from the obvious fact that they are selling "stuff" and "stuff" is an open-ended word for just about anything, making the list of things that can be sold unlimited. It's annoyingly to the point, plus the extra "f" is not just extra AF, it was added to make purchasing a domain more cost effective, therefore more energy could be dedicated to building the actual site and furthering the concept. Got to love the practicality-inspired cool, besides, what's not to love?
Since STUFFF sells only vintage and used items, the colors of red and yellow are present throughout the entirety of the site and campaigns, generating an atmosphere of nostalgia with notes of sophistication.
The copywriting on the site is whimsical, dialed-up a few more notches. Borrowing a page from Trader Joe's amusing and somewhat helpful product signs, each item is tagged with a fun and entertaining description that vaguely explains what the item is and how to use it, but not-so-seriously. For instance, a table is never just a table, it's described as "This is a table. You can put a monitor on top and call it a work desk; or place a few plates on top and call it a dining table; or better yet, clip on a net and call it a ping pong tournament. It is whatever your heart desires and more. Especially with adjustable legs, the world is your table, use it wisely and unwisely."
Graphic posters imbued with the same language and mischievous flair are placed around town to capture curious onlookers, where even they can't resist but to give things a scan to check out what's behind this so called "cool sh*t" STUFFF is selling.
