Liquid Dupes
Campaign, Copywriting, Art Direction, Design
Research says Gen Z is the most sober curious generation but is also under the most pressure to drink alcohol. So with the launch of Liquid Dupes, we gave them the perfect cover to skip the booze and still be the life of the party.
While every liquid brand is begging its consumers to stay hydrated, Liquid Death doesn't beg. It murders thirst by obliterating the noise and owning the category.
