Embrace Change
Illustration
A series of circular illustrations translating research insights from one of the world’s largest professional services firms, on the topic of post-pandemic workplace culture.
When the pandemic hit, our workplace norms were challenged in many ways. Deloitte Greenhouse took on this challenge to research an exciting and unprecedented topic and disseminate these insights in the most creative way possible. To this I said: Challenge accepted! (with the best Barney Stinson impersonation I could do)
What followed was a series of custom-made illustrations distilling the insights of human behaviour midst-pandemic at workplace situations. What could be expected is lots of light-hearted humour, fun observations and useful advice on navigating the uncertain waters of a post-pandemic future in the workplace.
Telling human stories means putting the humans front and center and highlighting the diversity of each character in each illustrated situation. Simple line illustrations were used to create the characters - it was important to make every line stroke count.
When it came to an established brand, one like Deloitte's, it was critical to protect and celebrate the existing brand equity and style while still giving myself enough creative freedom to explore and put in my own illustrative flavors.
The final direction came to having a circular crop for the illustrations, infusing Deloitte colour palettes and adding sprinkles of Deloitte's shape patterns. From working with so many shades of green, I now have a newfound appreciation for the HEX code: #86BC25.
Here you have it, a fun collection of illustrated comics that might inspire you to try new things in your post-pandemic work life!
