Never Skip Lunch
Illustration
Sandwich wrap design for Subway's annual "Never Skip Lunch" program, that answers the question ''What's the best thing about being a kid?".
Illustrative elements on the wrap are designed to tell stories in the most fun-packed way. Every box is a capsule for a special story, taking cues from Subway's iconic menu offerings. For example "a book slapped between two slices of bread to make a truly nutritious sandwich" or "a delicious hotdog moonlighting as a skateboard rolling around freely".
Themes like "discovery", "play", "creativity", "friendship" and "freedom" are embedded into the wrap design through different typographic styles describing the best parts of being a kid.
